Brand Strategy / Identity Design
Branding is not just a logo. Branding makes you memorable and trusted.
Simon Glenn, Creative Director
Far too many business owners view a professional brand and website as a luxury, a choice, something that can be left until later. There may not be a “later”.
In the vast majority of cases, your branding and website will be a potential client’s very first exposure to your business, service(s) or product(s). Even if they meet you first, you’ll be handing them a business card, right?
This is a crucial moment in their decision-making process on whether to engage more with you, or pass you by.
You should think about the way you portray your business in the same way you would think about how to dress for a wedding. You wouldn’t present yourself in jogger bottoms and crocs would you? Many businesses are doing just that by cutting corners on branding and website.
You should think about the way you portray your business in the same way you would think about how to dress for a wedding…
Brand Strategy / Identity Design
To be effective in anything, you must follow a process.
1. Discovery
We’ll ask a lot of questions… some may not seem relevant, but trust me, they are. We need to learn everything you know about your business.
What you do, where you’ve been, where you are, where you’re going and why your perfect client needs you.
2. Strategy
This should be called the “Thinking & Sounding” section. We’ll create:
Competitor research
Audience research
Vision, mission and values
Positioning statements
Tone of voice
Messaging
3. Identity Design
Taking the findings of the strategy stage, we’ll now formulate and create your brand identity, which is far more than just a logo.
In a very thorough and explanatory presentation, we’ll talk you through every element of my visual decision making for your brand and demonstrate how it will (and won’t) be used to present your business in the most confidence building way, to your core client-base.
4. Guidelines
To finalise your branding project and send you off into the world fully armed, we’ll provide you with a full brand guideline, outlining all the details you need to use your new brand identity properly.
In addition to this, you’ll also receive a full ‘brand pack’ which will include all your logos and graphics in every format and colour system (web and print) you’ll need.
