Overvue.
Overvue are a first mover offer delivering in-depth data, story, photographic and video case studies, primarily to the commercial construction industry.
They came to us to create a brand identity which solidified their offer as a step up from the traditional, in-house formulation of case studies.
The brand identity revolves around the central iconography of the O of Overvue presented as an all encompassing whole, coming together as myriad elements.
The combination of a strong, dark blue and a vivid and energetic orange present the offer with significant authority, combined with the all important addition of fresh thinking and approachability.
