Atlas Green.
Atlas Green, a commercial landscaping business came to us (as so many do) with a desire to make the jump up to the next level in their journey and recognising that their current branding was holding them back.
Working with large contractors such as Caddicks and Persimmon Homes, we knew instinctively that a brand identity more in line with their client base was essential.
Every competitor in their space uses a full spectrum of greens across their brand identity, making them all look very similar. It was essential that we differentiate Atlas Green from these, whilst retaining the core “nature” message within.
We decided to turn the use of the citrus green from a highlight to the primary colour, setting the Atlas Green brand apart immediately.
