Compare Funding.
Compare Funding is a new commercial finance aggregator platform designed to bring business and funders together more quickly and more advantageously for all.
As a startup, a ground-up startup, Compare Funding were a perfect client for Altitude. We were able to advise and guide the founders on brand and personality from the word go and tailor their visual identity and messaging completely.
As a B2B2C brand (in essence) the identity needed to appeal to a broad audience range and perfectly hit the sweet-spot between appealing to both larger businesses and the smallest operators.
Our measure of the balance between Approachability and Authority brought colour, shape, typography and imagery together to communicate the Compare Funding message in a confidence building but never alienating visual.
