Nulla.
Packaging
A friend and client of Altitude Brand, Clair Awty suffered a serious illness which resulted in her requiring a liver transplant. As a very enthusiastically sociable lady, she sought out non-alcoholic wines… which she didn’t find. She decided to remedy this and helped us to assist.
The essence of the brand for Nulla (Latin for “nothing”) was to communicate continued fun and lively nights out, but without the horrors of the morning after.
Throughout the Discovery process, Clair repeatedly returned to this concept and so we decided to create a product line name under the Nulla brand called “Great Nights, Better Mornings”.
The product-line included 4 different wines in both bottles and single-serve cans, plus a line of beers.
Watch out for Nulla on the shelves of supermarkets and on the wine lists of restaurants near you very soon.
“The guys at Altitude have created something I could never have even envisaged for Nulla. I was literally bowled over as they presented to me”
Clair Awty - Founder, Nulla
